In early 2025, Eliah launched Starboy, which later became Atlas, with one mission: make clothes that actually fit transmascs. Around the same time without knowing it, Benji was working on the exact same thing and planning his own clothing brand.

Eliah found Benji’s social media accounts, sent an email, and the two ended up talking nonstop. Even living in different countries, Switzerland and Sweden, they clicked right away. It didn’t take long to realize they were building the same vision, so teaming up just made sense.

With Benji handling all things creative and Eliah running the operations side, Atlas was born. Not just as a brand, but as clothes designed by two trans guys who genuinely get it and want better options for the transmasc community.

Atlas is about making clothing that fit right, look good, and mean something.